Alexandra Burke is glad backing a children’s charity

It is easy to see that children are glad singing sensation Alexandra Burke is backed by the charity - it is written on his face.

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The X Factor winner things that matter most in life was recorded and is plastered on a shot glass.

The "Word Art" campaign by insurance giant Aviva to pay for Save the Children to take part.

Alex said, “You are the Big Picture is about giving everyone a moment in the spotlight, a chance to showcase their passions, hopes and dreams”.